"We need our platforms to be as beautiful, as well thought out, as well art directed as our magazines. It's about context, they need to be viewed in their own right, ideally not as part of an overcrowded YouTube page."
This is what SHOWstudio.com contributor Ruth Hogben had to say at last night's Fashion loves Film screening at the Bird's Eye View Festival about the challenge facing fashion films.
What do you think? Is the youtube.com jungle a hostile habitat for fashion films? Is vimeo any better?
While you are making up your minds, here's a link to my friend's new youtube channel. The menswear-focussed fashion films look safe and happy there.